Just You is a tour-based travel company specialising in catering for the single traveller.
Just You’s printed travel brochures are designed in-house by their in-house design studio. The Just You website is also produced in-house by their own dedicated web team.
The task of converting the files used for printing a brochure into usable web data, XML, fell with Powderdust. This then freed up both studios to complete their marketing schedules.
The brochures have to go through a complex set of procedures to turn each tour into usable XML code for uploading onto the Just You website.
Each step change transforms the Adobe InDesign files from the design studio into XML files for use by the Web team.