The Bad News
Let's get the bad news out of the way as soon as possible. Quite simply a
tired, out of date website is a crime against your company. You have worked
hard to get your company where it is today. You are nice and polite to your
customers, you tell them all the information they need to make a purchase
from you and you follow up by giving them the reassurance you'll be there
for them in the future. A great relationship. Or is it?
The thing is, if you have a bad website, or worse still, no website at all
it's a wonder how you struck up a relationship in the first place. Your website
acts as an extension of you, your company and your physical working hours.
It's out there working for you 24 hours a day come rain or shine. Your customers
will have looked you up before you have opened the doors for trading, maybe
during their lunch hours and dare I say it, at 11pm in their jim jams. That
is the luxury and power of the Internet.
Traditional Is Best
"Ok", I hear you say, "I spend a lot of money on advertising in local newspapers and the Yellow Pages." Nothing
wrong with that, some businesses just have to be in the book and most definitely
in the local rags. But you know a set size advert with a couple of bullet
points, maybe a picture and a telephone number just isn't going to cut it
for much longer. Your customers want your web site address they want to browse
your products, check out specifications, be guided to special offers and
the best prices. Yes, they are a demanding bunch but this is how this are
going to be for now on.
You all know too well in business you give the customer what they want. Having
an old, unloved, unkept website is not keeping up your end of the bargain
and will be a waste of money in the long run as your customers are steered
to an unloved site from an expensive press ad. This does not make business
sense.
The Solution
Simply invest. You do it every day. With your clients, with your time with
your quality and most importantly with your workforce. Your website is part
of your workforce the trouble is, it doesn't complain when things are not
going right. That's why it has to be monitored and informed of new products
and services your company has to offer to it's customers, just like you would
with your sales staff.
Powderdust can deliver and maintain a site that reflects your company in it's
best light. We use the latest software and technology to deliver the best website
possible matched to your budget. We scale payments throughout the project so
that you are happy with your site every step of the way. We like to build in
customer interaction at every point of your site so you can benefit from enquiry
and feedback, just what your sales and marketing team need when acting on online
generated leads.
In Summary
If your site is letting you down, consider investing time and effort into revamping
and relaunching your site. This time with a professional web company at the
helm helping your company along the way to achieve the best results, just like
any good supplier would.
Set clear goals for your site and monitor it like a member of staff. Make sure
you are getting a return of investment.
Contact Us
Please contact us with a query about having a performing website for your company.
It matters to us to deliver a great site. It should matter to you to own a great
site.
© 2007 Powderdust Creative Design | 01858 445151
"we are now living in the future"